The site statistics
Every site even if it is very interesting and have a lot of visitors needs to be developed and promoted. Before the beginning of every ad-campaign you should find out all the pluses and minuses, positive and negative aspects of the situation. The Internet ad-campaign is not an exception. Before you start it you should learn all the details of the current situation on the site, the tendencies of growth or decline of the number of visitors.
The site statistics is an important instrument for the gathering of the data about the site visitors. Due to it you can find out and the version of their browser, and the name of the country they live, and many other details.
Invisibility
The main point is that the visitors of the site cannot see the statistics data. Both the common users and your various rivals will not be able to appraise the efficiency of a project, to see the number of sales, etc. The access to the statistics data of the site will be limited by the customer and the people whom he trusts.
Furthermore, a visual statistic block with a counter won’t damage the design of the site. And it rests with you to decide — publish or don’t publish the information you have got.
The output of site statistics is in the form of report and graphics that can be easily printed and analysed. This is a powerful instrument that appraises success and the failures of your Internet-project.
The capabilities
How many of potential clients visits your site per day? Per week? Per month? What do they do when visiting a web-site? Do they call on a page and leave it at once or do they look through some pages to find everything they need and make an order? Where do the visitors come from? Is this a search engine or you ad-banner that have brought them on the site? The module of site statistics gives you the answers to these questions and many other ones that you need to know to promote the Internet-project.